Essentials of marketing research.

Zikmund, William G. 2010.

Essentials of marketing research. - 4th ed. - Mason, Ohio : South-Western/CENGAGE Learning, ©2010. - xix, 436 pages : color illustrations.; 28 cm.

Includes index.

9781439080900


Marketing research.

HF 5415.2 .Z55 2010
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