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Strategic Marketing Problems:

Kerin, Roger A. 1997.

Strategic Marketing Problems: Cases and Comments. - 8th ed. - New Jersey; Prentice Hall, 1997. - xii, 723 p. : ill. Includes bibliographical references and index.

ISBN: 0136328601

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415.135 .K47 1997

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