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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0072398841 (hardback) 0071123121

LCCN: 2001024810

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .C375 2002

Dewey Class. No.: 658.8/48

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