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Strategic marketing management cases/

Cravens, David W.

Strategic marketing management cases/ David W.Cravens,Charles W.Lamb,JR. and Victoria L.Crittenden - 6th ed. - Boston Burr Ridge : The Irwin/McGraw-Hill , c1999. - xvi,624p. :ill. Includes bibliography and index.

ISBN: 0256261253

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF 5415 / .C6944 1998

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