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Principles of marketing/

Kotler, Philip

Principles of marketing/ Philip Kotler, Gary Armstrong and Peggy H.Cunningham. - 7th ed. - Toronto : Pearson Prentice Hall ; c2008. - xvi, 733p. : ill. ;

Includes appendix, index and reference.

ISBN: 9780132020015 0132020017

Subjects--Topical Terms:
Marketing--textbooks.
Marketing--management--textbooks.

LC Class. No.: HF 5415 / .K636 2008

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