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Marketing research methodological foundations/

Lacobucci, Dawn. 2010

Marketing research methodological foundations/ Lacobucci, Dawn. - tenth ed - canada: cengage, 2010. - xx,604p. index - Marketing research methodological foundations/ .

ISBN: 0538743778

Subjects--Topical Terms:
marketing

LC Class. No.: HF 5415.2 .L33 2010

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