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Marketing management :

Kotler, Philip

Marketing management : analysis, planning, implementation and control/ - 9th ed. - Upper Saddle River, NJ : Prentice-Hall, ©1997. - xl, 789p. : ill. ; 25cm.

Includes bibliography and index.

ISBN: 0132435101 9780132435109

Subjects--Topical Terms:
Marketing--management.

LC Class. No.: HF 5415.13 / .K64 1997

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