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Essentilas contemporary advertising/

Arens, William F.

Essentilas contemporary advertising/ William F. Arens, David H. Schaefer and Michael Weigold. - 2rd ed. - Boston : McGraw-Hill, 2009. - xxiv,558p. : ill. ; 28cm.

Include index.

ISBN: 978007338097 0073380970

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5821 .A74 2009

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