Total global strategy II :
Yip, George S.
Total global strategy II : updated for the internet and service era / Total global strategy 2 Total global strategy two George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130179175
2001059343
International business enterprises--Management.
Strategic planning.
Electronic commerce.
Service industries.
HD62.4.Y565 2003 / .Y565 2003
Total global strategy II : updated for the internet and service era / Total global strategy 2 Total global strategy two George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130179175
2001059343
International business enterprises--Management.
Strategic planning.
Electronic commerce.
Service industries.
HD62.4.Y565 2003 / .Y565 2003