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MKTG 7/

Lamb, Charles W. 2014

MKTG 7/ Charles W Lamb; Joseph F Hair; Carl McDaniel, Jr. - Mason, Ohio : South-Western ; Andover : Cengage Learning [distributor], 2014. - xiv, 386, [20] pages : illustrations ; 28cm.

Includes index.

ISBN: 9781285091860

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .L36 2014

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