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Global marketing management

Keegan, Warren 1995

Global marketing management - 5th ed. - New Delhi: Prentice Hall of India Private Ltd, 1995 - xix, 828p. :ill. Includes bibliograpical references and index

ISBN: 8120309596

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415.13 .K44 1995

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