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Marketing management :

Kotler, Philip 1997

Marketing management : analysis, planning implementation & control - 9th ed. - New Jersey: Prentice Hall, Inc, 1997 - xxxzvii, 786p. :ill. Includes bibliographical references and index

ISBN: 8120311787

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415.13 .K68 1997

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