Normal view MARC view ISBD view

Role of marketing communication in brand management

Varuna, Anil - ed. 2009

Role of marketing communication in brand management Edited by Varuna, Anil - India: I. U. P, 2009 - vii, 233p. :ill. Includes bibliographical references and index

ISBN: 9788131421437

Subjects--Topical Terms:
Communication in marketing
Consumer behavior

LC Class. No.: HF 5415 .V57 2009

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)