Essentials of marketing :
Perreault, William D.
Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 8th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.). - The Irwin/McGraw-Hill series in marketing .
Includes indexes.
0072894822 (alk. paper) 0071179089 (international ed.)
99040845
Marketing.
HF 5415 .M378 2000 / .M378 2000
658.8
Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 8th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.). - The Irwin/McGraw-Hill series in marketing .
Includes indexes.
0072894822 (alk. paper) 0071179089 (international ed.)
99040845
Marketing.
HF 5415 .M378 2000 / .M378 2000
658.8