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Being direct :

Wunderman, Lester.

Being direct : making advertising pay / Lester Wunderman. - 1st ed. - New York : Random House, c1996. - xxiv, 305 p. ; 25 cm.

Includes index.

ISBN: 0394540638

LCCN: 96033996

Subjects--Personal Names:
Wunderman, Lester.

Subjects--Topical Terms:
Advertisers--Biography.--United States
Direct marketing--United States.

LC Class. No.: HF5810.W86 / A3 1996

Dewey Class. No.: 658.8/4

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