Better make it real :
Morin, Jill J.
Better make it real : creating authenticity in an increasingly fake world / Jill J. Morin. - Santa Barbara, Calif. : Praeger, c2010. - xix, 173 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line.
9780313376801 (alk. paper) 0313376808 (alk. paper) 9780313376818 (ebook) 0313376816 (ebook)
2010002667
GBB033063 bnb
015499336 Uk
Communication in design.
Authenticity (Philosophy)
Perception.
NK1510 / .M697 2010
Better make it real : creating authenticity in an increasingly fake world / Jill J. Morin. - Santa Barbara, Calif. : Praeger, c2010. - xix, 173 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line.
9780313376801 (alk. paper) 0313376808 (alk. paper) 9780313376818 (ebook) 0313376816 (ebook)
2010002667
GBB033063 bnb
015499336 Uk
Communication in design.
Authenticity (Philosophy)
Perception.
NK1510 / .M697 2010