Basic marketing:
McCarthy, Jerome E.
Basic marketing: a global approach E. Jerome McCarthy [and] William D. Perreault - 11th ed. - Boston Irwin 1993 - xxii, ill. (some col. photographs): 761p.; includes bibliographical references and index 25cm
0-256-10509-X
marketing management
export marketing management
HF 5415.13 .M369 1993
Basic marketing: a global approach E. Jerome McCarthy [and] William D. Perreault - 11th ed. - Boston Irwin 1993 - xxii, ill. (some col. photographs): 761p.; includes bibliographical references and index 25cm
0-256-10509-X
marketing management
export marketing management
HF 5415.13 .M369 1993