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Basic Marketing

William, Perreault D.

Basic Marketing Perreault, William D. - 17th ed - New York: McGraw-Hill, 2009. - xxxvii,892p.: ill includes index 29cm.

ISBN: 9780073381053

Subjects--Topical Terms:
Marketing-Management

LC Class. No.: HF 5415.13 .M369 2009

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