Marketing managemet :
Kotler, Philip. 1997
Marketing managemet : analysis, planning, implementation, and control/ Philip, Kotler - 9th ed. - Upper Saddle River, NJ : Prentice Hall, ©1997. - xl, 824p. : ill., maps ; Includes bibliographical references and index 27 cm. - Prentice Hall international series in marketing. .
0132435101
Strategisch management.
Marketing.
Marketing-Management.
HF 5415.13 .K64 1997
Marketing managemet : analysis, planning, implementation, and control/ Philip, Kotler - 9th ed. - Upper Saddle River, NJ : Prentice Hall, ©1997. - xl, 824p. : ill., maps ; Includes bibliographical references and index 27 cm. - Prentice Hall international series in marketing. .
0132435101
Strategisch management.
Marketing.
Marketing-Management.
HF 5415.13 .K64 1997