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Marketing /

Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - 4th ed. - New York, N.Y. : Macmillan Pub. Co., c1990. - xxix, 780, 79, 30 p. : col. ill. ; 26 cm.

Colored ill. on lining papers.

Includes bibliographical references.

ISBN: 0023344016

LCCN: 89012886

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .E86 1990

Dewey Class. No.: 658.8

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