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Marketing/

Berkowitz, Erick N. 1989

Marketing/ Erick N. Berkowitz, Roger A. Kerin and William Rudelius - 2nd ed. - Homewood, IL: Irwin, 1989. - xxv, 752(4)p.: ill. Includes bibliography and index

ISBN: 0256075131

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 .B44113 1989

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