Contemporary marketing /
Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 12th ed. - Mason, OH : Thomson South-Western, 2007. - p. cm.
9780324540529 (student ed.) 0324540523 (student ed.) 9780324359299 (student ed. with CD) 0324359292 (student ed. with CD) 9780324540512 (instructor's ed.) 0324540515 (instructor's ed.) 9780324641868 (instructor's ed. with CD) 0324641869 (instructor's ed. with CD)
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 12th ed. - Mason, OH : Thomson South-Western, 2007. - p. cm.
9780324540529 (student ed.) 0324540523 (student ed.) 9780324359299 (student ed. with CD) 0324359292 (student ed. with CD) 9780324540512 (instructor's ed.) 0324540515 (instructor's ed.) 9780324641868 (instructor's ed. with CD) 0324641869 (instructor's ed. with CD)