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Destination marketing :

Pike, Steven

Destination marketing : an integrated marketing communication approach / Steven Pike - 1st ed. - Amsterdam ; London : Butterworth-Heinemann, 2008. - xv, 406p. : ill. ; 25 cm.

Includes index.

ISBN: 9780750686495

Subjects--Topical Terms:
Place marketing.
Tourism--Marketing.

LC Class. No.: G 155 .A1P55 2008

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