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Services Marketing:

Verma, Harsh 2008

Services Marketing: text and cases Harsh Verma - New Delhi: Dorling Kindersley Ltd, 2008. - xiii, 470p. Includes index.

ISBN: 9788177586732

Subjects--Topical Terms:
Service industries -- Marketing
Customer service

LC Class. No.: HD 9980.5 .V4 2008

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