Public relations /
Kelleher, Tom
Public relations / Tom Kelleher, University of Florida. - Second edition. - xxi, 442 pages : illustrations (chiefly color) ; 26 cm
Includes bibliographical references (pages 402-420) and index.
"Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"--
9780190925093 9780190925116
2019034697
Public relations.
HD 59 .K45 2021
659.2
Public relations / Tom Kelleher, University of Florida. - Second edition. - xxi, 442 pages : illustrations (chiefly color) ; 26 cm
Includes bibliographical references (pages 402-420) and index.
"Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"--
9780190925093 9780190925116
2019034697
Public relations.
HD 59 .K45 2021
659.2