Tourism, hospitality and digital transformation : strategic management aspects /
Tourism, hospitality and digital transformation : strategic management aspects /
edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
- First Edition.
- xxii, 228 pages : illustrations ; $c 24 cm.
- Innovation and technology horizons .
- Innovation and technology horizons. .
Includes bibliographical references and index.
"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--
9780367149994 9780367150006
2019031450
Tourism--Management.
Tourism--Marketing.
Tourism--Information technology.
Hospitality industry--Management.
Hospitality industry--Marketing.
Hospitality industry--Information technology.
G 155.A1 .M47 2020
910.68/4
Includes bibliographical references and index.
"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--
9780367149994 9780367150006
2019031450
Tourism--Management.
Tourism--Marketing.
Tourism--Information technology.
Hospitality industry--Management.
Hospitality industry--Marketing.
Hospitality industry--Information technology.
G 155.A1 .M47 2020
910.68/4