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Hospitality marketing : principles and practices /

Gursoy, Dogan.

Hospitality marketing : principles and practices / Dogan Gursoy, Francis Buttle, David Bowie. - 4th ed. - New York : Routledge, 2023. - xvi, 402p : ill: 25cm

Includes bibliographical references and index.

ISBN: 9781032030364

Subjects--Topical Terms:
Hospitality industry --Marketing.
Consumer behavior.
Digital marketing.

LC Class. No.: HF5415 / .G87 2023

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