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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / [by] Louis E. Boone [and] David L. Kurtz. - 7th ed - Hinsdale, Ill., Dryden Press c1992 - xxvii,683(49) p.: ill. 24 cm.

Includes bibliographical references.

ISBN: 0030885183

LCCN: 73003970

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B53

Dewey Class. No.: 658.8

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