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Marketing llf /

Pride, William M., 1942-

Marketing llf / William M. Pride, O.C. Ferrell. - 2010 ed. - Boston, MA : Houghton Mifflin, 2010. - xxxi, 605, [97] p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780547167473 0547167474 9780547167466 (looseleaf ed.) 0547167466 (looseleaf ed.) 9780324834291 (instructor's ed.) 0324834292 (instructor's ed.)

LCCN: 2008928620

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 2010

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