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Fundamentals of marketing/

Stanton, William J. 1991

Fundamentals of marketing/ William J Stanton, Michael J Etzel and Bruce J Walker - 9th ed. - New York : McGraw-Hill, ©1991. - xxxiii, 668 pages : color illustrations ; 26 cm. Includes bibliographical references and index

ISBN: 0070609527

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 .S745 1991

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