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Marketing.

Berkowitz, Eric N. 2002.

Marketing. Eric N. Berkowitz; Frederick G. Crane; Roger A. Kerin; Steven W. Hartley; William Rudelius. - Canadian 5th ed. - Toronto; McGraw-Hill Ryerson. 2002. - xxxv, 670 p. : ill. Includes bibliographical references and index.

ISBN: 0070898332

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .M293 2002

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