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Contemporary Marketing /

Boone, Louis E. 2004.

Contemporary Marketing / Louis E. Boone; David L. Kurtz.- - 11th ed.: - USA; Thomson South-Western, 2004. - li, 599[96] p. : ill. Includes index.

ISBN: 0324185103

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .B66 2004

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