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Marketing payback: Is your marketing profitable /

Shaw, Robert. 2005

Marketing payback: Is your marketing profitable / Robert Shaw and David Merrick: - London; Prentice Hall, 2005. - xi,511 p.: ill. Includes index.

ISBN: 9780273688846

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415.S53 2005

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