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Essentials of Marketing/

Lamb, Charles W. 2005

Essentials of Marketing/ Charles W. Lamb, Joseph F. Hair and Carl McDaniel.- - 4th ed.: - Mexico; Thomson South - Western, 2005. - xxxvi, 572p.: ill. Includes Index,

ISBN: 0324282923

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 .L36 2005

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