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Contemporary Advertising and Intergrated Marketing Communications/

Arens, William F. 2014.

Contemporary Advertising and Intergrated Marketing Communications/ William F.Arens: - New York; McGraw-Hill Irwin, 2014. - xl, 774p:ill. includes index,

ISBN: 9780071220606

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5821 .A74 2011

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