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Basic marketing :

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 8th ed. - Homewood, Ill. : R.D. Irwin, 1984. - xvii, 841 p. : ill. (chiefly col.) ; 25 cm. - Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256030197

LCCN: 83082140

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1984

Dewey Class. No.: 658.8

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