Normal view MARC view ISBD view

Marketing Communication: (Record no. 11085)

000 -LEADER
fixed length control field	00575nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160317b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978027371223
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.123.F55 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Till,Chris
Dates associated with a name	2009
245 ## - TITLE STATEMENT
Title	Marketing Communication:
Remainder of title	Interactivity,communities ansd content/
Statement of responsibility, etc.	Chris Till.-
250 ## - EDITION STATEMENT
Edition statement	5th ed.:
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	London;
Name of publisher, distributor, etc.	Prentice hall,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvii, 958pg.:ill.
Other physical details	includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Maketing channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Hard Covered Materials
Classification part	HF 5415.123.F55 2009

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
					MACHAKOS UNIVERSITY LIBRARY	MACHAKOS UNIVERSITY LIBRARY	17/03/2016	2	HF 5415.123.F55 2009	970	23/02/2021	19/02/2021	17/03/2016	Hard Covered Materials