International Marketing Strategy. (Record no. 1201)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00650nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150525b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844307635 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 .D66 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel & Lowe, Robin. |
| Dates associated with a name | 2008 |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing Strategy. |
| Remainder of title | Analysis, Development and Implementation. |
| Statement of responsibility, etc. | Isobel Doole & Robin Lowe. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | South-Western |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,462p:.ill |
| Other physical details | Include Index |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | International Marketing Strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | 5th Edition |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 1416 .D66 2008 |
| Call number prefix | HF |
| Call number suffix | 1416 .D66 2008 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 25/05/2015 | HF 1416 .D66 2008 | 1600 | 31/05/2019 | 25/05/2015 | Hard Covered Materials |