Integrated Marketing Communication (Record no. 12432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00449nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160804b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131413999 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .E67 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gopalakrishnan, P S. |
| Dates associated with a name | 2008 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication |
| Remainder of title | Concepts and Cases |
| Statement of responsibility, etc. | P S Gopalakrishnan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | IUP |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,188p.:ill |
| Other physical details | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415 .E67 2008 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 04/08/2016 | 1 | HF 5415 .E67 2008 | 1671 | 31/05/2019 | 07/11/2018 | 04/08/2016 | Hard Covered Materials |