Marketing research (Record no. 1311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150528b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9971513897 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .A14 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David |
| Dates associated with a name | 2000 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | John Wiley & Sons Inc, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 751p. |
| Other physical details | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.2 .A14 2000 |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 28/05/2015 | 3 | HF 5415.2 .A14 2000 | 1662 | 05/06/2019 | 16/11/2016 | 28/05/2015 | Hard Covered Materials |