Basic marketing:A marketing strategy planning approach/ (Record no. 1891)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00708nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150702b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381053 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .M369 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault,William D. |
| Dates associated with a name | 2009. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing:A marketing strategy planning approach/ |
| Statement of responsibility, etc. | Perreault William D., Joseph P. Cannon and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Newyork: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii,758[35]p.: ill. |
| Other physical details | Index |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Basic marketing:A marketing strategy planning approach/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarty E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.13 .M369 2009 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 02/07/2015 | B.F.A | HF 5415.13 .M369 2009 | 5890 | 06/06/2019 | 02/07/2015 | Hard Covered Materials | |||||||
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 27/08/2015 | Donation (B.F.A) | HF 5415.13 .M369 2009 | 9373 | 06/07/2018 | 27/08/2015 | Hard Covered Materials | Technical section | ||||||
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 22/09/2015 | Donation (B.F.A) | HF 5415.13 .M369 2009 | 8442 | 06/07/2018 | 22/09/2015 | Hard Covered Materials | Technical section |