| 000 -LEADER | 
                                    
                                            
                                                | fixed length control field | 
                                                02144cam a2200325 a 4500 | 
                                            
                                        
                                    
                                    | 001  - CONTROL NUMBER | 
                                    
                                            
                                                | control field | 
                                                13479758 | 
                                            
                                        
                                    
                                    | 003  - CONTROL NUMBER IDENTIFIER | 
                                    
                                            
                                                | control field | 
                                                OSt | 
                                            
                                        
                                    
                                    | 005  - DATE AND TIME OF LATEST TRANSACTION | 
                                    
                                            
                                                | control field | 
                                                20170131120247.0 | 
                                            
                                        
                                    
                                    | 008  - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | 
                                    
                                            
                                                | fixed length control field | 
                                                040204s2004    hiua     b   s001 0 eng   | 
                                            
                                        
                                    
                                    | 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | 
                                    
                                            
                                                | LC control number | 
                                                  2004002531 | 
                                            
                                        
                                    
                                    | 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | 
                                    
                                            
                                                | International Standard Book Number | 
                                                0824827643 (alk. paper) | 
                                            
                                        
                                    
                                    | 040 ## - CATALOGING SOURCE | 
                                    
                                            
                                                | Original cataloging agency | 
                                                DLC | 
                                            
                                        
                                            
                                                | Transcribing agency | 
                                                DLC | 
                                            
                                        
                                            
                                                | Modifying agency | 
                                                DLC | 
                                            
                                        
                                    
                                    | 042 ## - AUTHENTICATION CODE | 
                                    
                                            
                                                | Authentication code | 
                                                pcc | 
                                            
                                        
                                    
                                    | 043 ## - GEOGRAPHIC AREA CODE | 
                                    
                                            
                                                | Geographic area code | 
                                                a-cc--- | 
                                            
                                        
                                    
                                    | 050 00 - LIBRARY OF CONGRESS CALL NUMBER | 
                                    
                                            
                                                | Classification number | 
                                                NC1849.A29 | 
                                            
                                        
                                            
                                                | Item number | 
                                                L35 2004 | 
                                            
                                        
                                    
                                    | 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | 
                                    
                                            
                                                | Classification number | 
                                                741.6/82/095113209041 | 
                                            
                                        
                                            
                                                | Edition number | 
                                                22 | 
                                            
                                        
                                    
                                    
                                    | 100 1# - MAIN ENTRY--PERSONAL NAME | 
                                    
                                            
                                                | Personal name | 
                                                Laing, Ellen Johnston. | 
                                            
                                        
                                    
                                    
                                    | 245 10 - TITLE STATEMENT | 
                                    
                                            
                                                | Title | 
                                                Selling happiness : | 
                                            
                                        
                                            
                                                | Remainder of title | 
                                                calendar posters and visual culture in early twentieth-century Shanghai / | 
                                            
                                        
                                            
                                                | Statement of responsibility, etc. | 
                                                Ellen Johnston Laing. | 
                                            
                                        
                                    
                                    | 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | 
                                    
                                            
                                                | Place of publication, distribution, etc. | 
                                                Honolulu : | 
                                            
                                        
                                            
                                                | Name of publisher, distributor, etc. | 
                                                University of Hawai'i Press, | 
                                            
                                        
                                            
                                                | Date of publication, distribution, etc. | 
                                                c2004. | 
                                            
                                        
                                    
                                    
                                    | 300 ## - PHYSICAL DESCRIPTION | 
                                    
                                            
                                                | Extent | 
                                                x, 305 p. : | 
                                            
                                        
                                            
                                                | Other physical details | 
                                                ill. (some col.) ; | 
                                            
                                        
                                            
                                                | Dimensions | 
                                                27 cm. | 
                                            
                                        
                                    
                                    
                                    
                                    | 504 ## - BIBLIOGRAPHY, ETC. NOTE | 
                                    
                                            
                                                | Bibliography, etc | 
                                                Includes bibliographical references (p. [279]-296) and index. | 
                                            
                                        
                                    
                                    | 505 0# - FORMATTED CONTENTS NOTE | 
                                    
                                            
                                                | Formatted contents note | 
                                                Chinese popular prints in late nineteenth and early twentieth-century Shanghai -- Production and marketing of advertisement calendar posters in China -- Early calendar posters and Zhang Zhiying -- Shanghai beauties and fresh starts in the second decade of the twentieth century : Zhou Muqiao -- New techniques and themes : Zheng Mantuo and Xu Yongqing -- Newspaper advertisements, advertisement calendar posters and Chinese paintings : Xie Zhiguang -- Artists at British American Tobacco : Liang Dingming, Hu Boxiang, Ni Gengye, and Zhang Guangyu -- The Zhiying Studio : Hang Zhiying, Jin Xuechen, and Li Mubai -- Calendar poster artists under the People's Republic of China, 1949-1980. | 
                                            
                                        
                                    
                                    
                                    | 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
                                    
                                            
                                                | Topical term or geographic name as entry element | 
                                                Advertising | 
                                            
                                        
                                            
                                                | Geographic subdivision | 
                                                China | 
                                            
                                        
                                            
                                                | -- | 
                                                Shanghai | 
                                            
                                        
                                            
                                                | Form subdivision | 
                                                Posters. | 
                                            
                                        
                                    
                                    | 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
                                    
                                            
                                                | Topical term or geographic name as entry element | 
                                                Posters, Chinese | 
                                            
                                        
                                            
                                                | Geographic subdivision | 
                                                China | 
                                            
                                        
                                            
                                                | -- | 
                                                Shanghai | 
                                            
                                        
                                            
                                                | Chronological subdivision | 
                                                20th century. | 
                                            
                                        
                                    
                                    | 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
                                    
                                            
                                                | Topical term or geographic name as entry element | 
                                                Calendars | 
                                            
                                        
                                            
                                                | Geographic subdivision | 
                                                China | 
                                            
                                        
                                            
                                                | -- | 
                                                Shanghai. | 
                                            
                                        
                                    
                                    | 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
                                    
                                            
                                                | Topical term or geographic name as entry element | 
                                                Commercial art | 
                                            
                                        
                                            
                                                | Geographic subdivision | 
                                                China | 
                                            
                                        
                                            
                                                | -- | 
                                                Shanghai | 
                                            
                                        
                                            
                                                | General subdivision | 
                                                History | 
                                            
                                        
                                            
                                                | Chronological subdivision | 
                                                20th century. | 
                                            
                                        
                                    
                                    
                                    
                                    | 856 41 - ELECTRONIC LOCATION AND ACCESS | 
                                    
                                            
                                                | Materials specified | 
                                                Table of contents | 
                                            
                                        
                                            
                                                | Uniform Resource Identifier | 
                                                <a href="http://www.loc.gov/catdir/toc/ecip0414/2004002531.html">http://www.loc.gov/catdir/toc/ecip0414/2004002531.html</a> | 
                                            
                                        
                                    
                                    
                                    | 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | 
                                    
                                            
                                                | a | 
                                                7 | 
                                            
                                        
                                            
                                                | b | 
                                                cbc | 
                                            
                                        
                                            
                                                | c | 
                                                orignew | 
                                            
                                        
                                            
                                                | d | 
                                                1 | 
                                            
                                        
                                            
                                                | e | 
                                                ecip | 
                                            
                                        
                                            
                                                | f | 
                                                20 | 
                                            
                                        
                                            
                                                | g | 
                                                y-gencatlg | 
                                            
                                        
                                    
                                    | 942 ## - ADDED ENTRY ELEMENTS (KOHA) | 
                                    
                                            
                                                | Source of classification or shelving scheme | 
                                                 | 
                                            
                                        
                                            
                                                | Koha item type | 
                                                Hard Covered Materials | 
                                            
                                        
                                            
                                                | Classification part | 
                                                NC 1849 .A29L35 2004 |