Basic Marketing. (Record no. 3186)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150817b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381053 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .M369 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault,William D. |
| Dates associated with a name | 2009 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing. |
| Remainder of title | A Marketing Strategy Planning Approach. |
| Statement of responsibility, etc. | William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi,793p;ill |
| Other physical details | Includes index |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Marketing-management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | 17th edition |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.13 .M369 2009 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 17/08/2015 | Donation(BFA) | HF 5415.13 .M369 2009 | 7483 | 06/07/2018 | 17/08/2015 | Hard Covered Materials | |||||||
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 29/08/2015 | Donation(B.F.A) | 1 | HF 5415 .G675 2012 | 8294 | 06/06/2019 | 29/08/2015 | Hard Covered Materials | 05/02/2018 |