Marketing (Record no. 3580)
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000 -LEADER | |
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fixed length control field | 00669nam a2200193 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150826b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072410752 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 .M29474 2002 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kerin, Roger A. |
Dates associated with a name | 2002 |
245 ## - TITLE STATEMENT | |
Title | Marketing |
Statement of responsibility, etc. | Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley and William Rudelius |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Boston: |
Name of publisher, distributor, etc. | McGraw -Hill Irwin, |
Date of publication, distribution, etc. | 2002. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xliii, 741p.: ill. |
Other physical details | Includes Bibliographical references and Index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Berkowitz, Eric N. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rudelius, William |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hartley, Steven W. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Hard Covered Materials |
Classification part | HF 5415 .M29474 2002 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 26/08/2015 | Donation (B.F.A) | HF 5415 .M29474 2002 | 8838 | 31/05/2018 | 26/08/2015 | Hard Covered Materials |