Marketing: (Record no. 4637)
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000 -LEADER | |
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fixed length control field | 00500nam a2200157 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150904b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130391271 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 . A75 2004 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary. |
Dates associated with a name | 2004 |
245 ## - TITLE STATEMENT | |
Title | Marketing: |
Remainder of title | an introduction |
Statement of responsibility, etc. | Gary Armstrong...[et al.] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Toronto: |
Name of publisher, distributor, etc. | Prentice-Hall, |
Date of publication, distribution, etc. | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 679[171]p. |
Other physical details | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Hard Covered Materials |
Classification part | HF 5415 . A75 2004 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 04/09/2015 | Donation (BFA) | 1 | HF 5415 . A75 2004 | 7713 | 30/05/2019 | 04/02/2016 | 04/09/2015 | Hard Covered Materials |