Guerrilla marketing for dummies/ (Record no. 8801)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151014b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470289679 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.M37 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Margolis, Jonathan. |
| Dates associated with a name | 2008 |
| 245 ## - TITLE STATEMENT | |
| Title | Guerrilla marketing for dummies/ |
| Statement of responsibility, etc. | Jonathan Margolis and Patrick Garrigan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Indiana; |
| Name of publisher, distributor, etc. | Wiley publishing, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 351 p. : ill. |
| Other physical details | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Garrigan, Patrick. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.M37 2008 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 14/10/2015 | Donation (B.F.A) | HF 5415.M37 2008 | 15364 | 05/07/2018 | 14/10/2015 | Hard Covered Materials |