Contemporary advertising/ Courtland L. Bovee.-
Material type: TextPublication details: U.S.A; Irwin homewood, 1986Edition: 2nd.edDescription: xxvii.629p.;ill. includes index and glossaryISBN: 0256033021Subject(s): advertisingLOC classification: HF 5821 .B68 1986No physical items for this record
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