Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN: 9780132102926; 0132102927Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 5415.13 .K64 2012 (Browse shelf (Opens below)) | Checked out | 21/10/2024 | 20806 |
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| HF 5415.13 .K64 1999 Marketing management/ | HF 5415.13.K64 1999 Marketing managemen / | HF5415.13 .K64 2000 Marketing management / | HF 5415.13 .K64 2012 Marketing management / | HF 5415.13 .M369 1993 Basic marketing : | HF 5415.13 .P387 2009 Marketing management : | HF5415.13 .P388 2008 A preface to marketing management / |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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