Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David WContributor(s): Piercy, NigelMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 2003Online resources: Publisher description | Table of contents
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5415.135 .C72 2003 (Browse shelf (Opens below)) Available 20903
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HF 5415.13 .S73 1989 How to prepare a marketing plan / HF 5415. 13. W249 2003 Marketing strategy : HF 5415.13 .W66 2011 The Marketing Plan HF 5415.135 .C72 2003 Strategic marketing / HF 5415.135 .C72 2003 Strategic marketing/ HF 5415.135 .K47 1997 Strategic Marketing Problems: HF 5415.153 .C34 2013 Creating Breakthoughb Products

Includes bibliographical references and indexes.

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