Normal view MARC view ISBD view

Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].

Contributor(s): Walker, Orville C | Walker, Orville C. Marketing strategyMaterial type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2003Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072466707 (alk. paper); 0071151176 (International ed.); 0072466715 (CDROM)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .W249 2003

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )

Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Open shelf	HF 5415. 13. W249 2003 (Browse shelf (Opens below))	Available		22192

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.

Title on CD-ROM: GAMAR 3

Includes bibliographical references and indexes.

Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.

There are no comments on this title.

to post a comment.